A complete brand identity for an AI company that makes long audio and video up to 90% shorter without losing what matters.
MinuteMinds turns hours of recordings into short, intelligent summaries. The brand had to signal speed and efficiency without suggesting that anything important gets lost, and work as well on a dark app screen as on a pitch deck.
Every element expresses one idea: complex information funneled down to a single, focused point.
A waveform-like shape that narrows from variable peaks to one point, with a coral tip marking what is kept.
Tight tracking on “Minute” so it matches the width of “Minds”, compressing the name itself.
A primary light bicolor version, a dark inverse and two monochrome versions, plus app icons.
Three brand colors carry the mark; four supporting accents are reserved for interface and data, never the logo.
Supporting accents
A dual-typeface system: Instrument Sans for modern, readable copy and Geist Mono for technical precision.
A successful rebrand of the MinuteMinds product, delivered as a complete identity system with brand guidelines.
Services used
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